Availlive – Your Virtual Assistant

When it comes to social media marketing, a blog is basically the core of the whole plan because this is where your content will be placed.  Good content is essential to social media marketing.   A blog is where you can post useful information about your business, share your expertise and give your viewers insights on your industry.  A blog is where you can start earning trust from your readers.

A blog is where you can distribute free content on the internet, who doesn’t like free content?  I read a lot of blogs everyday to learn new things on internet marketing and social media marketing everyday.  It is important to become the thought leaders in the industry, so people will visit your blog or even subscribe to your blog and read your blog on a regular basis.

Why do I say it is the core of social media marketing?  This is because you can import your blog feeds into your Facebook, Linkedin, Twitter and other social media platforms.  You can submit each post on social bookmarking website such as Digg, Stumbleupon, Delicious and Reddit, bringing more traffic to your blog and earning links back to your blog, which increasing your search ranking.

Blogs are extremely search engine optimized friendly, therefore you should use keywords or keywords phrases wisely for each post’s title.  That will attract readers to your blog which may ultimately convert to sales.  Also, the search engine loves fresh content.  If you blog regularly, your content will most likely be picked up from the search engine which again drives traffic to your blog.

Has this convince you to start a business blog?  If it hasn’t, why not?

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As of the latest press from Facebook, there are now more than 350 million active users on Facebook.  50% of them log on to Facebook daily.  There are more than 1.6 million active business pages on Facebook and more than 700,000 are local businesses and have created more than 5.3 billion fans.  Are you part of it now?  If so, have you been actively engaging conversations with your fans?  If not, why are you not participating?

Yes I know, it can be extremely time consuming to be active on your business page but what is worth less than getting to know your clients or potential clients’ point of view on your product or service?  When you reply or comment on what people have to say about your business, it gives a connection to your fans.  It also provides a sense that you do care about how people feel about your business.

How Do You Get Attention on Facebook?

If you are a small business owner, do not just name your page using your business name.  Add keywords that is related to your business as part of your business page’s name.  Also use the keywords or keyword phrases in your information box so it is SEO friendly.

Provide your fans with contents that they are interested in.  Believe it or not, content is still the king in social media.

Creating an outstanding landing page for new visitors to your page.  Give your audience an image of your business and encourage them to join your page.

Host contest on your page, whether it is for promotion purposes or simply having fans to engage in your page.  It is important for you to keep the traffic up on your page.

Last but not least, advertise your page on Facebook.  Create a pay per click ad specified to your target audience on Facebook, you might be impress with the results you get in return.

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