Email Marketing – Get Your Message Across Quickly
Although email marketing may sound old-fashion in a way with all the social media marketing along the way, it is still a very effective medium to send out your message to your target audience. Sending out weekly or monthly newsletter about your business builds relationship to your readers, which may be your previous clients or people that have subscribe and are already interested in what your business may bring to them. Nevertheless, it helps branding and gaining awareness to your business.
Why is it Effective?
Now with a huge variety of email marketing software, a template for a promotion or newsletter can be put together with a little amount of time and effort. It only takes a matter of minutes to send out to hundreds or even thousands of recipients. Once the email has been received your message will be direct to you audience without visiting your blog or website. If the content that you have written on your email is good, your audience can easy digest the information resulting a successful click through rate. It is so effective that a survey conducted by eMarketer reveals a 40% increase in budget on email marketing for 2009 as compared to 2008. Although businesses are increasing their budget on email marketing, their overall marketing cost is lower due to the small fee to send out email campaigns.
How and Where to Start Email Marketing?
First of all you have to generate a contact list; this can be done from having a subscription form on your website for your latest newsletters and offers. You can also offer a subscription upon purchase of your products or services. Another method of obtaining a contact list is from renting from other companies’ list, therefore the email will be sent on behalf of the other company. Last but not least, purchasing a contact list, this is highly not recommended because your email might be listed as spam and could give bad reputation to your business.
Second, you will need a software or webware to generate the email. Why would you need a software or webware to send out the email, why just not use your email client that you usually send your emails with? It is simply because these email marketing software or webware can auto-generate specific name of your contact list, which feels the email a personal touch. Also, these software or webware has a tracking system of the emails, therefore you may see how many emails were actually opened, the click through rates and even delete emails of the contact list that are no longer valid.
How to be Successful on Email Marketing?
The subject line is the first key point in order for your audience to open the email. If the email is an advertisement, you may want to use subject lines with a call to action such as “Promotion Ends Today, Act Now!” or using the word free such as “Receive FREE software Upon a Purchase of a Product”. When writing a newsletter, only provide information what your audience needs, always consider what’s in it for the reader. Wording should be short and precise, avoid long paragraphs, makes the reader easier to digest. Bold and increase of font size for important message and phrases. The tone of your voice is also an important factor; email tends to provide a more conversation purpose. A lighter or friendlier tone might be more appropriate in most situations unless it is a business letter.
Still Lost and Confused with How and Where to Start Email Marketing?
Hire a virtual assistant to help you on the design of the email and do the writing for you. A virtual assistant should be skilled on creating email campaigns, designing an eye catching layout to the email and an experienced copywriter understands the needs to get the message across to your audience. Outsource your email marketing duties to your virtual assistant and start to get the results you want. Your virtual assistant can also update and maintain your contact list into a database for other marketing purposes too. Contact a virtual assistant and inquire on their desktop publishing service today.
Have you had any success with email marketing? Share your story.
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