7 steps to planning a social media marketing strategy
Assessment
Do you already have any sort of social media profile set up? Do you have a blog? A Facebook fan page? Or a Twitter account? Are they successful? For example, do you have a lot of readers at your blog? Do you have a good number of fans on your Facebook fan page? Do you have a lot of followers on Twitter? These are all questions that you have to ask yourself before planning out a strategy.
Check out your competitors
Look for social media profile set up by your competitors and see if they are successful or not. If they are successful, look closer and see what they are doing to achieve their success. Is it because of their design? Their content? Their engagement with their audience?
Research
Locate where your target audience is engaged in. There are thousands of networks that serves specific audience. For example, like myself, I’m a virtual assistant, therefore I have joined specific forums for virtual assistants and online businesses where I can share with others my expertise. Find these networks and see the latest trends in your industry.
Mind mapping
So you have researched and analyzed, what is your current position in social media? Mind map what sort of social media you would like to be involved with. Explore all the options to spread your message across and be recognized for your expertise and brand.
Action
Start registering with the networks you have decided to join. Setup a blog. Do whatever that needs to be done in order to get involve.
Setting a goal
What is your expectation of outcomes from these activities? When it comes to expectations, you have to be sensible. Establishing a certain amount of good content time to accumulate. Therefore you should review the outcomes based on at least one month. Goals such as gaining 500 readers to your blogs or having 200 fans on Facebook is a good way to calculate your outcome as an evaluation over the progress.
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February 12th, 2010 at 4:25 pm
Hey there…
Good stuff you have here. I especially like the mind mapping one. I’ve been doing that for a few years now and it’s helped me see things from a different perspective.
So, I can see a huge benefit incorporating this into my social media marketing strategy.
Keep it up!
Jerome Ratliff
February 12th, 2010 at 9:20 pm
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